Quality seals through the ages - from warning to award
Introduction
Whether we are buying food, technical equipment or clothing, quality seals have a significant influence on our purchasing decisions. They stand for tested standards, safety and often also for sustainability. However, not every seal was a sign of quality from the outset. Some were even created with a completely different intention before they established themselves as a mark of quality. An outstanding example of this is the “Made in Germany” label.
The origin of “Made in Germany”
In the late 19th century, British products dominated the world market. To protect itself from cheap imitations, Great Britain introduced the “Merchandise Marks Act” in 1887. This obliged foreign manufacturers to mark their goods with a proof of origin. In particular, German products were marked “Made in Germany” – not as a mark of distinction, but as a warning of inferior quality.
The change to a seal of quality
Instead of being deterred by the marking, German companies deliberately improved the quality of their products. They continuously improved their standards, particularly in metal processing, mechanical engineering and the chemical industry. By the beginning of the 20th century, German goods were no longer perceived as cheap products, but were valued as innovative and durable products. After the Second World War at the latest, “Made in Germany” finally established itself as a synonym for the highest quality, reliability and engineering.
Other quality seals with a history
In addition to “Made in Germany”, there are many other seals that have developed over time from a simple label to a real symbol of quality:
- BIO seal: Once a small niche, today an important sign of sustainable agriculture and healthy nutrition.
- CE marking: Originally intended for regulation, today a recognized sign of safety and compliance in Europe.
- Fairtrade mark: Originating from the social movement, today a strong symbol for ethical trade.
Conclusion
The development of “Made in Germany” impressively shows how a supposedly negative label can become a coveted distinction. Quality prevails in the long term – and a strong seal can help build trust and appreciation among consumers.
